Heel to Toe

Although already a successful spa pedicure brand, Heel to Toe was in need of rescuing and reviving with new logo and packaging design. I love the simple yet sophisticated typography of the logo. It pairs beautifully with the luxurious sea-inspired backgrounds of shell and coral. The award-winning new look with it’s metallic logo and luxe beachy vibe, has the HTT family of pedicure products leaping off shelves like never before.


Brand Identity, Packaging